Employer Branding Content

Employer Branding Content Production

Berlin's Leading Talent Attraction Specialists

What is Employer Branding Content? Employer branding content is strategic video and digital media that showcases your company culture, values and work environment to attract top talent and strengthen your reputation as an employer of choice.

Why Employer Branding Content Matters: In today's competitive job market, 75% of candidates research company culture before applying. Strong employer branding content can reduce hiring costs by up to 50% while attracting 3x more qualified candidates.

Our Employer Branding Content Solutions

Video Production for Talent Attraction

Company Culture Videos:

Behind-the-scenes workplace content
Employee testimonial videos
Day-in-the-life employee stories
Leadership and team introductions
Office tours and facility showcases

Recruitment Videos:

Job-specific role explanations
Career development pathways
Training and onboarding processes
Company benefits and perks highlights
Diversity and inclusion initiatives

Social Media Campaigns for Employer Branding

Platform-Specific Content:

LinkedIn recruitment campaigns
Instagram Stories for workplace culture
TikTok content for younger talent demographics
YouTube career channel development
Xing professional networking content

Content Series Development:

"Meet the Team" video series
"Life at [Company]" ongoing campaigns
Industry expertise thought leadership
Employee achievement celebrations
Company milestone and achievement content

Content Strategy for Employer Branding

Strategic Content Planning:

Employer value proposition development
Candidate journey mapping
Content calendar for recruitment cycles
Brand messaging consistency across platforms
Competitive analysis and positioning

Performance Optimization:

Recruitment funnel analytics
Candidate engagement tracking
Application conversion rate optimization
Employer brand perception monitoring
ROI measurement and reporting

Our Employer Branding Process

1. Discovery & Strategy

Company culture analysis and audit, Target candidate persona development, Employer value proposition refinement, Competitive landscape assessment

2. Content Creation & Production

Authentic employee story capture, Professional video production, Multi-format content development, Brand-consistent visual identity

3. Distribution & Optimization

Multi-platform content deployment, Recruitment channel optimization, Performance tracking and analytics, Continuous improvement and iteration

Ready to Elevate Your Employer Brand?

Start Your Campaign

Proven Results from Our Employer Branding Content

Axel Springer Employer Branding Film

Our comprehensive employer branding film showcased the innovative and dynamic work environment at Axel Springer, one of Germany's leading media companies.

Results Achieved:

Highlighted company culture and career opportunities
Strengthened employer brand in competitive media industry
Enhanced talent acquisition across multiple departments

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Bayerisches Justizministerium Employer Branding Film

We created compelling content highlighting career opportunities within the Bavarian Ministry of Justice, attracting qualified candidates to public sector roles.

Results Achieved:

Modernized perception of public sector careers
Increased application rates for legal positions
Improved candidate quality and retention

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Measurable Impact on Your Talent Acquisition

Performance Metrics Our Clients Achieve:

+45% Increase in Applications

more qualified candidates applying to positions

+30% Improvement in Employer Brand Perception

better employer brand rating on platforms like Glassdoor and Kununu

+60% Engagement Rate on Social Media

higher engagement on employer branding content across platforms

Employer Branding Packages at a Glance

Each package can be individually tailored to your employer brand and recruitment goals.

Starter Package

4.900 € total

1x Employee Interview or Testimonial Clip (30–60 sec / Social-optimized 9:16 or 16:9)Editing + subtitles + music license included7-day delivery

Professional Package

9.900 € total

3x Employer Branding Clips (e.g. Team Insights, Day-in-the-Life, Career Statement)Shooting + post-production included10-day delivery1x adaptation for recruiting ads or LinkedIn

Premium Package

14.900 € total

1x Hero Film (approx. 60–90 sec) + 3x Social ClipsConcept, shooting, editing + integrated brand messagingSocial Media Package (cut-downs, thumbnails, subtitles, music license)Optional: Portrait photos or behind-the-scenes footage included

Industries We Specialize In

Technology & Startups: Innovation culture, remote work, tech benefits

Automotive: Engineering excellence, sustainability, career progression

Public Sector: Service mission, job security, work-life balance

Financial Services: Professional growth, expertise development, stability

Healthcare: Purpose-driven work, patient impact, career advancement

Legal & Consulting: Intellectual challenges, professional development, prestige

Why Choose Film Deluxe for Employer Branding

Berlin Expertise: Deep understanding of German and European job markets

Award-Winning Production: Cannes Lions and NY Grand Trophy recognition

Authentic Storytelling: Real employee voices and genuine culture representation

Multi-Platform Mastery: Optimized for all recruitment and social platforms

TISAX Certified: Security and reliability for sensitive HR content

25 Years Experience: Proven track record across diverse industries

Ready to Elevate Your Employer Brand?

Transform your talent acquisition strategy.

In a market where top talent has choices, make sure your company stands out for all the right reasons. Our employer branding content doesn't just fill positions - it attracts the right people who will drive your business forward.

Start Your Campaign