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Employer Branding Content Production

Berlin's Leading Talent Attraction Specialists

What is Employer Branding Content? Employer branding content is strategic video and digital media that showcases your company culture, values and work environment to attract top talent and strengthen your reputation as an employer of choice.

 

Why Employer Branding Content Matters: In today's competitive job market, 75% of candidates research company culture before applying. Strong employer branding content can reduce hiring costs by up to 50% while attracting 3x more qualified candidates.

Our Employer Branding Content Solutions

Video Production for Talent Attraction
Company Culture Videos:
  • Behind-the-scenes workplace content
  • Employee testimonial videos
  • Day-in-the-life employee stories
  • Leadership and team introductions
  • Office tours and facility showcases
Recruitment Videos:
  • Job-specific role explanations
  • Career development pathways
  • Training and onboarding processes
  • Company benefits and perks highlights
  • Diversity and inclusion initiatives
Social Media Campaigns for Employer Branding
Platform-Specific Content:
  • LinkedIn recruitment campaigns
  • Instagram Stories for workplace culture
  • TikTok content for younger talent demographics
  • YouTube career channel development
  • Xing professional networking content
Content Series Development:
  • "Meet the Team" video series
  • "Life at [Company]" ongoing campaigns
  • Industry expertise thought leadership
  • Employee achievement celebrations
  • Company milestone and achievement content
Content Strategy for Employer Branding
Strategic Content Planning:
  • Employer value proposition development
  • Candidate journey mapping
  • Content calendar for recruitment cycles
  • Brand messaging consistency across platforms
  • Competitive analysis and positioning
Performance Optimization:
  • Recruitment funnel analytics
  • Candidate engagement tracking
  • Application conversion rate optimization
  • Employer brand perception monitoring
  • ROI measurement and reporting

Proven Results from Our Employer Branding Content

Axel Springer Employer Branding Film

Our comprehensive employer branding film showcased the innovative and dynamic work environment at Axel Springer, one of Germany's leading media companies.

 

Results Achieved:

  • Highlighted company culture and career opportunities
  • Strengthened employer brand in competitive media industry
  • Enhanced talent acquisition across multiple departments
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Bayerisches Justizministerium Employer Branding Film

We created compelling content highlighting career opportunities within the Bavarian Ministry of Justice, attracting qualified candidates to public sector roles.

 

Results Achieved:

  • Modernized perception of public sector careers
  • Increased application rates for legal positions
  • Improved candidate quality and retention
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Industries We Specialize In

Technology & Startups: Innovation culture, remote work, tech benefits

Automotive: Engineering excellence, sustainability, career progression

Public Sector: Service mission, job security, work-life balance

Financial Services: Professional growth, expertise development, stability

Healthcare: Purpose-driven work, patient impact, career advancement

Legal & Consulting: Intellectual challenges, professional development, prestige

Our Employer Branding Process

1. Discovery & Strategy 
Company culture analysis and audit, Target candidate persona development, Employer value proposition refinement, Competitive landscape assessment
2. Content Creation & Production
Authentic employee story capture, Professional video production, Multi-format content development, Brand-consistent visual identity
3. Distribution & Optimization
Multi-platform content deployment, Recruitment channel optimization, Performance tracking and analytics, Continuous improvement and iteration

Why Choose Film Deluxe for Employer Branding

Berlin Expertise: Deep understanding of German and European job markets
Award-Winning Production: Cannes Lions and NY Grand Trophy recognition
Authentic Storytelling: Real employee voices and genuine culture representation
Multi-Platform Mastery: Optimized for all recruitment and social platforms
TISAX Certified: Security and reliability for sensitive HR content
25 Years Experience: Proven track record across diverse industries

Measurable Impact on Your Talent Acquisition

Performance Metrics Our Clients Achieve:
+45% Increase in Applications 
more qualified candidates applying to positions
+30% Improvement in Employer Brand Perception 
better employer brand rating on platforms like Glassdoor and Kununu
+60% Engagement Rate on Social Media
higher engagement on employer branding content across platforms

Content Formats We Deliver

Video Content: 

  • 2-5 minute company culture films
  • 30-60 second social media snippets
  • Employee testimonial series
  • Virtual office tours and facility showcases
  • Leadership message videos

Digital Assets:

  • Social media content packages
  • Website career page assets
  • Job posting visual enhancements
  • Email recruitment campaign materials
  • Trade show and event content

Ready to Elevate Your Employer Brand?

Transform your talent acquisition strategy.
In a market where top talent has choices, make sure your company stands out for all the right reasons. Our employer branding content doesn't just fill positions - it attracts the right people who will drive your business forward.
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